End-to-End Supply Chain Visibility for Sara Lee Household & Beverage

Challenge

Based in Exton PA., Sara Lee Household & Beverage is a division of Sara Lee, a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The Sara Lee Household & Beverage division has products including Endust® dusting polish and KIWI® shoe polish. This division was challenged with improving service levels for delivery time of products to end retailers. Warehouse fulfillment was taking 3-4 days to complete. Delivery times for shipments were lengthy since most of the orders were being shipped from one warehouse location. Sara Lee wanted a single source solution to better control inventory and improve time to market.

Approach

The OHL team modeled 15 distribution centers and eight ports to optimize costs and time to market from overseas points of origin to final US points. The end result was an integrated solution of a two DC network and four strategically located ports. OHL implemented its visibility platform to provide Sara Lee with end-to-end supply chain visibility along with fully integrated movement of product along the supply chain.

Value

Sara Lee Household and Beverage has derived value from the relationship including:

• Increased speed to market
• Decreased cost
• Decreased order to ship cycle time - from 3 days to <24 hours
• Decreased transportation time - from 5+ days to <3
• Decreased miles to customer - from 880 to 570

Return on Investment

Sara Lee Household & Beverage was able to save 5% on product movement from international, domestic inbound and outbound freight and has end-to-end visibility throughout the supply chain.